Follow your instincts they are rarely wrong and success will follow you.

Tapping into your natural instincts and unique abilities is a surefire way to succeed.

When you find what you love to do, People will follow…

When you love what you do… and you know and feel you are good at it…it shows; people want to join you every time.

Time for a new paradigm?

So glad you’ve stopped by to learn more about my services. I hope you find the site thought provoking and at least learn what is possible for you and your business right now.


My services are offered to entrepreneurs, enterprises and individuals. I work in different capacities based on need; pre-business launch to “in-the-trenches” momentum, all the while adjusting strategy and tactics, to create increased performance, productivity and profit. My consulting company is designed around building intention-based businesses,  this means I teach clients to harness their natural instincts and unique ability in order to maximize their business growth.  No two sales people are alike; acknowledging the distinction is what makes my training style unique. I believe that success lies in “who we are being”, not just “what we are doing”. Once a professional understands this core concept, they are free to stand forward and confidently claim that all things are indeed possible


Strategic Planning

You will learn how to plan your business strategies and tactics every 90-Days, and translate action steps to your calendar; goal is to get things done, not just talk about it.


Marketing Plans

How to craft powerful campaigns that work-from idea inception to after-action review and everything in between. Print, Digital, Social Media Strategies… for today.


Virtual Sales Management

On-site and Off-site management, coaching and training available for individuals, teams and enterprises.


Business Plans

Successful at implementing pre-launch, launch and turnaround strategies for in-transition companies.


Executive Coaching

My expertise in organizational development and ontological query [the ‘art’ of the question] allows me to provide coaching that proves invaluable to top executives.


Solopreneur Coaching

I believe people are capable of far more than they ever thought themselves possible. The key is to start with a clear and positive intention, declare the action they intend to take and then take it.



Shelly Cofini

Strategist. Speaker. Coach

Shelly Cofini is a seasoned veteran in both Real Estate Investments and Finance. During her tenure she has led many successful enterprises to produce over $2 billion in closed real estate transactions. She is high energy, and playful yet tenacious in her search for the right investment or developing a winning strategy for her clientele. Helping others and making a difference in her community is top priority. When not working you will find her running the Back Bay, competing locally in Crossfit, and entertaining family and friends. Her “Southern” upbringing is evident in both her faith and her work ethic.

Shelly’s guiding principle is “Once Committed the Universe Conspires to Assist You”. She believes that the real value in her work is helping people succeed; whether it is a business strategy or a real estate diversification plan, her intention and delight is to serve with great discipline.

With 30 years plus of business experience, Shelly considers herself a strategist, speaker and consultative sales coach.  She actively consults with REITs, investment funds, private equity groups, and asset managers by providing acquisition and disposition strategies. With a focus on off market commercial properties in the Development, Hospitality, Multifamily and Office Sectors.

A resident of Newport Beach, she has funded more than $4 billion over her real estate finance career.  Shelly is a National Speakers Association Member, conducting over 1,000 speaking engagements worldwide.

She has a B.S from California Polytechnic State University,  in Organization Development, and the University of Santa Monica, where she earned a Master of Arts, Spiritual Psychology degree. BRE licensed since 1988.

Shelly has a proven track record in successfully implementing turnaround strategies for in-transitions companies, both large and small. Shelly loves working with Entrepreneurs, guiding them to see what is possible for themselves and their business.

Ms. Shelly Cofini has been a tremendous asset to NAHREP Orange County/NAHREP Inland Empire. Besides the mundane contributions of employing her vast data base to promote the organizations and moderating our Annual Planning Retreats, her insightful thoughts launch the non-profits to a higher level. Working side by side in seminars and board meetings opened the doors of seeing her high energy level with a dedication of passion and professionalism in assisting her clients. RESCUE and NAHREP Inland Empire will continue to seek her input and guidance for infrastructure format, goal attainments and clarity in growing the organizations.

Antonio Cirilo Perez Jr. 尼奥・佩雷斯


Shelly Cofini has a phenomenal wealth of knowledge in loans, real estate, and long-term wealth strategies and always stays on the cutting edge of what is going on. She’s a great business coach and can help any type of business with growth strategies and is worth every dollar spent.

Sheri Braemer


Shelly is a true expert. I have seen few people with such forward insight, a perceptive ability, and business acumen for providing a company, and individuals the knowledge they need and the ability to grow. She is a valuable asset and a critical resource.

Iris De La Rosa


Shelly is a great business consultant, strategist, real estate practitioner and marketing expert. I have taken her classes and have witnessed Shelly facilitate a strategic planning session and training events. I would highly recommend her if you need advise on taking your business to the next level or implementing new strategies to improve your business. Shelly is also a life coach and can provide great advice on how to deal with the many challenges we face in our personal lives as well as professional lives. I highly recommend Shelly.

Eric Lawrence Frazier, MBA


Grass does not grow long under Shelly Cofini’s feet, an intelligent woman of great strides she is a fast moving entrepreneur with integrity that is unyielding, she leads with efficiency and resourcefulness. As an expert leader in the luxury industry that is at times demanding of the “ungettable gets” Shelly defies the impossible and delivers every time. As an entrepreneur.

Kathryn Marino





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Shelly Cofini
260 Newport Center Drive 5th Floor
Newport Beach CA 92660

Skype: scofini   Instagram: scofini  Twitter: @scofini