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1400 Newport Center Drive Ste 200

Newport Beach CA 92660

Phone: 949.922.3698

© 1995 by ShellyCofini. 


Passionate About Inspiring Others

"When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, 'I used everything you gave me.'"
Erma Bombeck

So I have been on earth for a season or two or fifty plus... which makes me a "seasoned" veteran in business strategy, finance and technology. I am high energy, collaborative, and  willing to have fierce conversations about "what is". I am known for enrolling people,  I can be super persuasive, and love raising the bar for new standards in business development and profitability, while creating a “culture” congruent with the vision/mission, and seamlessly integrating all the pieces. In addition, I have in-depth experience visualizing and developing strategies for new market initiatives.

I am  a technology enthusiast (propeller head), strategist, speaker and coach. I actively consult with emerging technology companies by providing first to market strategies, acquisition and exit strategies. My teammates consider me a top-level strategic decision-maker, a collaborative executive team member hyper-focused in driving profitability and direction of enterprise; advancing emerging tech, AR+AI mobile applications and software development opportunities.  I am motivated by defining, delivering and closing lucrative new business opportunities; and building internal and external sales team consensus and performance.

Funding more than $4 billion in the real estate finance sector and managed over $2.5 billion in Investment Transactions. I have talked a lot...and hopefully inspired  people in over 1000 workshops, and keynotes. My resume includes positions held at Berkshire Hathaway, Shearson Lehman, SC Funding.

I am a graduate of California Polytechnic State University, earning a Bachelor of Science degree in Organization Development, and the University of Santa Monica, earning a Master of Arts, Spiritual Psychology degree which was totally life altering in so many ways.

Super big fan of California Coast, when not working you will find me running the back bay, spinning, or my new favorite hot yoga, BBQ'ing and entertaining family and friends. My southern upbringing is evident in both my daily faith walk and my work ethic.

I believe that the real value in my work, my mission is helping people succeed and inspiring others to do the same; whether it is a business strategy, a first to market or first to innovate plan, or a keynote; my intention and delight is to serve people with great discipline, love and grace (sometimes even under fire).


  • M.A. Spiritual Psychology, University of Santa Monica

  • B.S. Business Administration, California Polytechnic University

  • BRE Licensed Since 1988